Boyd’s Liquid Lipstick

Description: Boyd’s Liquid Lipstick is a creamy, luxurious liquid formula glides on smoothly, delivering a full-coverage that lasts for hours. This Liquid Lipstick has a matte finish without any of the drying side effects.

Application: Begin by applying Liquid Lipstick to the center of the lower lip and towards the lip line. Then repeat by applying to the center of the upper lip and working toward the lip line. For a perfect look, apply blend with brush to create clean edges. To intensify your look, line your lips with a matching lip pencil, this will help you achieve the perfect finished look and it will also give the appearance of fuller and plumier lips.

About the Brand: The legacy of Boyds is one of classic beauty and glamour. Situated on Madison Avenue and 61st Street in Manhattan, Boyds Cosmetics was the beauty destination for fabulous New York women of the 1960s, 70s, and 80s.

Originally named ‘Boyds Chemists’ in the 1940s, the apothecary faced overwhelming competition when discount drug stores began to crop up in the 60’s. That’s when Carol Fader, Boyd’s Vice President and co-owner combined her keen imagination with her love of fashion, culture and make-up to spark an avant-garde revolution in the cosmetics industry.

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